"Invest early, help with growth"
500 Global focuses on startups with clear, scalable distribution strategies. They believe that great products fail without great distribution, and they invest in founders who understand their go-to-market motion deeply. With a global portfolio, they particularly value startups that can expand internationally.
"Distribution is the true competitive advantage. Great products fail without it."
Great products need great distribution. GTM strategy is as important as product.
The best opportunities often come from emerging markets or cross-border plays.
Scalable businesses require healthy customer economics from early stages.
Sustainable growth comes from systems that compound over time.
Clarity and scalability of customer acquisition channels
Customer lifetime value vs. acquisition cost ratios
Ability to expand internationally
Viral and compound growth mechanics
Burn multiple and runway management
Growth-minded founder with proven distribution expertise and global ambitions
$150K-$500K (accelerator), $1M-$5M (follow-on)