The Enterprise Management Incentive (EMI) is the UK equivalent of US ISOs. Qualifying companies, under £30m of gross assets, fewer than 250 employees, with a UK trading establishment, can grant each employee up to £250,000 (and the company up to £3m total) of EMI options. The grant is tax-free, exercise carries no income tax provided the strike price equals the agreed market value at grant, and the eventual gain on sale is taxed under Business Asset Disposal Relief at a flat 10% (up to a £1m lifetime cap).
EMI is materially more generous than the alternative (unapproved options taxed as income on exercise) and is the default mechanism for UK startup employee equity. Founders agree the 'AMV' valuation with HMRC up front to lock in a low strike price before growth widens the spread.