The Pitch Deck Framework, free 18-page guide
The same Shepard&Young CVM framework Deckmetric uses to grade paying founders, written out as a plain-English guide. 18 pages, slide-by-slide, with the per-component scoring logic exposed. Drop your email and we'll send the PDF to your inbox.
Authored by Sebastian Scheplitz, the same rubric Deckmetric uses to grade paying founders, distilled into an 18-page brief.
What's inside the PDF
The framework brief and the 10 VC lenses, slide by slide.
- The Shepard&Young CVM framework explained slide-by-slide (18 pages).
- 10 VC investor lenses summarized so you know who reads each slide.
- Plain-English checklist of what every slide must say (and what to cut).
- A free companion read before you grade your own deck on Deckmetric.
The first 30 seconds decide everything. We show you the hook patterns that make investors lean in versus tune out.
Every claim must be backed by evidence. The guide maps the proof points each investor archetype actually weighs.
The close should drive action. We break down the urgency and ask structures that convert "interesting" into a follow-up meeting.
What you'll be able to do after reading
- Audit your own deck against a 10-investor lens grid.
- Spot the slides that quietly tank a fundraise.
- Tailor the same deck to YC vs. Sequoia vs. a16z reads.
- Cut the slides investors actually skip.
- Sharpen your problem, traction, and ask slides.
- Walk into the next investor meeting visibly more prepared.
Get the framework PDF
Sent straight to your inbox. The download link is valid for 7 days, save the PDF locally.
WHO THIS IS FOR
Built for founders who want the framework before the slides.
- First-time founders who want a working framework before drafting slide one
- Operators rebuilding a deck and looking for a structured definition of what 'good' looks like
- Anyone curious about the CVM framework before paying for the full Audit Kit
BEFORE YOU SUBSCRIBE
The honest answers.
What's actually in the PDF?
18 pages: the Shepard&Young CVM (Captivate-Validate-Motivate) framework written out as a working brief, plus the 10 VC lenses we use when grading a deck, slide by slide, with the per-component scoring logic exposed.
Is this just a teaser for the paid kit?
No, the framework brief is one of the four PDFs inside the $19 Audit Kit, and we ship it standalone, free, because reading the framework is genuinely useful even if you never buy. If you want the slides template, self-audit worksheet, and Crestline worked example too, the Audit Kit pulls them together.
Will I get a wall of follow-up emails?
You'll get the framework PDF immediately, then occasional notes when we publish something founders raising right now would actually want to read. One-click unsubscribe on every email.